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The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling

Across the next two weeks, we will be rolling out the webcast versions of the sessions we hosted during the recent Futures of Entertainment 4 conference held last month at MIT. (see Monday's post for the session on Grant McCracken's Chief Culture Officer ). Many of the conference sessions were foc

Quelle: The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling (Well, Two Actually. Five More on Friday) — Henry Jenkins

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