TM processing

10 Shifts Youth Marketers need to know « Dan Pankraz Vs Youth.

‘Me’ TO ‘We’ culture where the power of brands lie in their social exchange One Way Messages TO Collaborative Creativity Individual insight TO Collective Intelligence Target Audiences TO Partners in Production Campaigns TO Continuous Conversations Linear static ideas TO Agile and Evolving Narratives Interruption TO Utility Advertising To Culture Creation 360° to 6° thinking Channels TO Arenas